Prolyte Group starts distribution in Saudi Arabia


Prolyte Group had added a new distribution partner to its global partner network. Desert Light Show have become distribution partner for Prolyte in the Kingdom of Saoudi Arabia,  starting to sell trussing and stage decks, they aim to become a full-fledged Prolyte distributor, offering their customers the complete Prolyte product range.

Based in Riyadh, Desert Light Show (DLS) has provided event equipment hire from their base in Riyadh since 2009.

With over 8 years experience working in the event industry DLS provided support to a broad range of projects, growing their skills and expertise.

DLS rents out a range of top quality event equipment to execute any private or corporate event. Although a relatively young company, already they have become a reliable partner for delivering high quality event technology equipment.

As Samer Al Hariri, General Manager of DLS comments: “Recognizing Prolyte Group as a leading brand in staging and trussing equipment, a partnership was considered some time ago. In our complete range of high-end event technologie brands, we could not miss a brand like Prolyte as leading truss manufacturer”.

Lars Toonen, responsible distributor manager adds: “Expanding our business in the Middle east region, we have considered Saoudi Arabia as an interesting option before. Now the event industry in Saudi is facing more oppertunities, the timing to enroll DLS as distribution partner is favourable. In DLS we have found a partner with not only an excellent reputation with their client base, but also a firm ambition for future growth.”

DLS is currently supporting the Blue Man Group New World Tour performances in Saudi Arabia with Prolyte. The award-winning stage show has visited Jeddah and will come to Riyadh in April 2018.

Prolyte Partners

I think the course has been brilliant. There is a lot of stuff that we have been doing and we realize now that there are alternate ways of doing things. It’s a learning curve and it’s awesome. We got to ask a lot of questions and receive answers back immediately, which was really great.

Peter Abrahamse Gearhouse